Services
The Media Lab offers individual marketing and advertising services designed to help brands grow with clarity and purpose.
From branding and content creation to paid advertising, social media management, and event marketing, each service is built to support measurable results at any stage of growth.
Components
Social Media Ads are paid, targeted campaigns designed to place your brand in front of the right audience at the right time. We create and manage data-driven ad strategies that support awareness, lead generation, and sales growth across social platforms. Each Social Media Ads package includes the following: ─ Audience Research & Targeting ─ Campaign Strategy & Setup ─ Ad Creative Direction & Copywriting ─ Platform Management (Meta, TikTok, LinkedIn, etc.) ─ Budget & Performance Optimization ─ A/B Testing & Creative Iteration ─ Conversion Tracking & Reporting ─ Ongoing Performance Analysis
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Branding brings your brand to life visually and emotionally. It’s how your business is recognized, remembered, and experienced by your audience. We translate strategy into cohesive, impactful brand assets that create consistency and recognition across all channels. Each Branding package includes the following: ─ Visual Identity Design ─ Brand Color Palette & Typography ─ Brand Voice & Tone Alignment ─ Creative Asset Design (social, ads, templates) ─ Brand Consistency Across Channels ─ Brand Refresh or Rebrand Support
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Content Creation is how your brand shows up and connects with your audience. We create high-quality, on-brand content that captures attention, communicates your message clearly, and supports your marketing goals across platforms. Each Content Creation package includes the following: ─ Creative Direction & Content Planning ─ Professional Photo & Video Content ─ Short-Form Video for Social Platforms ─ Branded Graphics & Visual Assets ─ Copywriting for Social Media & Ads ─ Platform-Specific Content Formatting ─ Performance Review & Creative Insights
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Paid Search Ads are keyword-driven campaigns designed to place your brand at the top of search results when people are actively looking for what you offer. We build and manage high-intent search strategies that drive qualified traffic, leads, and conversions. Each Paid Search Ads package includes the following: ─ Keyword Research ─ Campaign & Account Structure Setup ─ Search Ad Copywriting ─ Bid & Budget Management ─ Conversion Tracking ─ Ongoing Optimization & Testing ─ Monthly Reporting & Insights
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Social Media Management is the day-to-day management of your social media platforms, ensuring your brand stays consistent, engaging, and aligned with your goals. We handle strategy, content scheduling, and community engagement so you can focus on running your business. Each Social Media Management package includes the following: ─ Social Media Audit & Strategy ─ Monthly Content Scheduling & Publishing ─ Caption Writing & Hashtag Strategy ─ Community Management & weekly Engagement ─ Platform Optimization ─ Brand-Aligned Feed Planning ─ Trend & Content Monitoring ─ Monthly Performance Reporting
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Event Marketing is the promotion and strategic support of events designed to increase awareness, drive attendance, and create memorable brand experiences. We help businesses amplify their events through targeted marketing before, during, and after launch. Each Event Marketing package includes the following: ─ Event Marketing Strategy & Timeline ─ Audience Targeting & Promotion Plan ─ Digital & Social Event Promotion ─ Paid Media Support for Events ─ Branded Event Assets & Creative ─ Pre-Event, Live, & Post-Event Content